Digital Marketing - Dermot OBrien
 

92% Percent of consumers now use the internet in their home search. 47% of Home Buyers found the home that they purchased online. 70% of buyers google their agent.

Our Websites

Your property will be listed with beautiful professional photography on our extensive network of company websites. These responsive websites are designed to be viewed from any internet device including PCs, Smartphones and Tablets. Our websites provide comprehensive information on Singer Island & the surrounding areas and they offer many innovative features including ePostcards, Search Alerts, Multi-Lingual Landing Pages, Blogging, Downloadable Wallpapers, Professional Video Tours and much more. We have also developed a network of websites such as PalmBeachIsland.com, SingerIslandPenthouses.com, and NorthOceanDrive.com.

Search Engine Optimization (SEO)

Natural SEO – We use consultants to improve the visibility of our websites and individual listing pages so that buyers looking for real estate on Singer Island on the Internet more easily find us. Paid For SEO – We also pay to make our websites appear at the top of the Google search results page for specific keyword terms.

Where we advertise your listings online

When you list with Dermot Obrien Realty your property will be featured on the websites in the table below.
Wall Street Journal (www.wsj.com)
Realtor.com (www.realtor.com)
duPont Registry (www.dupontregistry.com)
World Properties (www.worldproperties.com)
New York Times (www.nytimes.com)
Proxio (www.proxio.com)
Unique Homes (www.uniquehomes.com)
Zillow (www.zillow.com)
Palm Beach Post (www.palmbeachpost.com)
List Hub* (www.listhub.com)
Yahoo Real Estate (www.yahoo.com)
List Hub Global* (www.listhubglobal.com)
AOL Real Estate (www.aol.com)
Trulia (www.trulia.com)
Mansion Global (www.mansionglobal.com)
*List Hub & List Hub Global syndicate our listings to hundreds of websites based in North America, Europe, Asia and the Middle East. Please email us for a complete list of websites.

Social Media Marketing

Social media is a catch-all term for websites that provide different social actions. For example, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook and Google+ on the other hand are full-blown social networking sites that allow for sharing updates, photos, joining events and a variety of other activities. DERMOT OBRIEN REALTY has been using and continues to use a variety of social media marketing tools to drive traffic to the company’s network of websites and to individual listings. Dermot OBrien started the first blog about Singer Island in 2008 which can now be found at DermotOBrienRealty.com. We continue to keep up-to-date on the latest innovations in social media marketing and apply these concepts to effectively market our listings and our network of real estate websites.

International Marketing

Almost 20% of home sales in Florida are to non-resident foreigners. Condominiums account for almost 50% of the properties purchased. Buyers from Brazil, Venezuela, Canada and Europe are the most numerous currently. These foreign buyers still see the Florida real estate market as providing good value. We use a variety of online, social media and print marketing tools to target these buyers. Dermot OBrien is a member of FIABCI (www.fiabci.org). We also are a member of the List Hub Global network which automatically lists all our properties on leading real estate portals in Europe, Asia and the Middle East. We also put all our listings on many leading international websites including the Wall Street Journal, duPont Registry, Luxury Homes, Proxio, World Properties, New York Times, and Mansion Global.